Black Pound Day is Saturday 7 November.Claim your listing before members head out

Free plan · no payment details needed

Your next regulars are already looking for you.

BXB members are on a mission to spend with Black-owned businesses. Get found by them, see when they visit, and give them reasons to come back.

Claim or list your business, free See how it works
A florist serving a customer
A barber cutting a boy's hair
New follower

People want to support you. Many just can't find you.

  • 1 in 10

    UK shoppers say not knowing where to find Black-owned businesses is why they don't buy from them.1

  • Monthly

    Black Pound Day falls on the first Saturday of every month. On BXB it's a mission that sends members out to shop Black.

  • 3 cities

    London, Birmingham and Manchester go head to head every month to support the most Black-owned businesses.

A customer paying contactless at a shop counter
BXB visitsNovember

18

7 came back · example data

How BXB members end up at your door

Every month, members take on missions to spend with Black-owned businesses. Your listing is how they find you, and every scanned receipt shows up on your dashboard.

Claim or list free See the journey

From first search to regular customer

A florist serving a customer
Bloom & Stem · 0.4 miles · example

1. Be found

A free listing in the directory and the app, with your products, services and opening hours, right where members search nearby.

Claim your listing
Two friends shopping together
Mission completed here · Founding Member

2. Get first visits

Monthly missions give members a reason to try somewhere new, starting with Black Pound Day.

Get ready for 7 November
A barber cutting a customer's hair
Sharp Lines5 of 8

3 more for a free trim · example data

3. Bring them back

Digital loyalty cards, plus updates that go straight to the people who follow you.

See what each plan includes
A cook preparing food at a counter window
★ 5-star review · “Friendliest shop in Brixton”7 came back this month · example data

4. Grow

Reviews, feedback links and analytics that show who's visiting and what's working.

See pricing

Fewer than 4 in 10 new UK businesses are still trading five years on. The ones that last keep customers coming back.

  • < 4 in 10

    UK businesses started in 2019 still trading in 2024.2

  • £25k

    median turnover for Black business owners, against £35k.3

  • 28%

    of Black business owners made no profit, against 16%.3

  • 0.24%

    of UK venture capital went to Black founders, 2009–19.4

You might already be on BXB

We list Black-owned businesses from public sources so members can find them. Search for yours and claim it in two minutes, or add it free if it's not there.

Add your business free

Open your listing and choose “Claim business”.

FAQs

Is it really free?

Yes. Listing and claiming your business is free, with no payment details needed. Paid plans add more tools and include a 30-day free trial.

How did my business get on BXB?

We add Black-owned businesses from public directories so people can find them. Claim your listing to correct or manage it, or ask us to remove it.

What is a mission?

A challenge in the BXB app that encourages members to spend with Black-owned businesses. Members scan their receipt to complete it. There are no cash prizes, so it costs you nothing.

Do I need special equipment?

No. Your normal receipts work for missions, and loyalty stamps run from a web page on any phone, tablet or computer.

Is BXB just for London?

No. BXB covers the whole UK. The first city challenge runs in London, Birmingham and Manchester.

Be the business they find on Black Pound Day

Claim or list your business before Saturday 7 November.

Get started free

Shopping, not selling? Join the Black Pound Day mission

Sources

  1. 1eBay UK research, 2022, reported by ChannelX.
  2. 2ONS, Business Demography UK, 2024.
  3. 3British Business Bank and Oliver Wyman, “Alone, together”, 2020.
  4. 4Extend Ventures and British Business Bank, Black founders and venture capital, 2009–2019.